AI Visibility: Why Your Business Isn't Showing Up in AI Search (And What to Fix)

HerBusiness podcast, host Suzi Dafnis, where ambitious women come to remember who they are outside the endless to-do list, build businesses that support the life they want, and surround themselves with other women who refuse to play small.

In this episode, Suzi Dafnis is joined by AI marketing educator Loren Bartley to unpack why AI recommends some businesses and skips others. Loren shares the three signals AI looks for before it'll put your name forward (Clarity, Consistency and Corroboration), why being a generalist makes you invisible, and how her own AI visibility audit changed her mind about niching. You'll come away knowing what to fix first, and why the changes take weeks rather than minutes to show up.