You + AI: Becoming the Go-To Expert in Your Niche
Learn the three signals AI uses to decide who's the expert, audit your own visibility, and build the engine that proves you're the go-to.
Social Media Marketing World & AI BUSINESS WORLD
“AI isn’t the thing that makes you the expert. You are. AI is the partner that helps you prove it.”
Social Media Marketing World is the world's largest social media marketing conference, run by Social Media Examiner®. AI Business World is its co-located AI event, where marketers and business owners learn how to put AI to work in their marketing. Loren spoke at AI Business World in Anaheim, California, in April 2026.
Most people jump straight into using AI to create content, and without a clear expert position to build from, it just produces more noise, faster. In this session, Loren shares the three signals AI uses to decide who the go-to expert is (Clarity, Consistency and Corroboration), how to define your positioning with Petra Positioning Pro, and how to audit your own AI visibility with Vera. She then walks through the AI Authority Engine: the Authority Knowledge Core that teaches your AI tool of choice who you are, the Visual Authority Framework that keeps your images on brand, and the Authority Content Workflow that turns skills into a repeatable content system. She shares her own before-and-after visibility scores and closes with an action plan you can start on straight away.
Amplify your marketing.
Automate your systems.
Multiply your profit.