Building Claude Skills to be Your Marketing Team
New to AI skills? Learn what a skill is, why it beats a prompt, and the first one to build so your AI stops sounding like everyone else.
The Australian Small Business Show
“A prompt is a request. A skill is a repeatable process, with your standards, your examples and your edge cases baked in.”
The Australian Small Business Show is a weekly podcast for Australian small business owners, offering practical advice, real-world insights, and actionable strategies on the challenges of running and growing a business. Hosted by Kristy-Lee Billett and Matt Heighway, the show brings together expertise in people, numbers, and business strategy without the fluff or corporate jargon.
The beginner's entry point to Claude Skills. Loren explains the difference between a prompt (a request) and a skill (a repeatable process with your standards, examples and edge cases built in), why a brand voice skill is the first one to build, and how to grow from there: automate the mundane, build around work you already understand, and add one skill a day rather than ten at once. You'll also learn how projects let the same skills work across different businesses or clients.
Amplify your marketing.
Automate your systems.
Multiply your profit.