How to Create Claude Skills
Stop teaching AI the same things over and over. Get the guide free, that turns your repeatable work into a team that does it for you, and build your first Skill this week.
How to Create Claude Skills is a practical guide that walks you through the exact six-step process Loren uses to build every Skill in her AI Workforce, whatever you're starting from.
Free instant access guide.
This Is For You.
You crack a brilliant approach in one chat. You get a great result. Then you open a new conversation the next day and start from scratch. Every single time.
So you save the prompt somewhere. Then you save another one. Before long you’ve got a folder of them, or a document you never open, and you’re still explaining your business from the beginning every time you want something done. The work is good. It just doesn’t stick.
There’s a better way to work, and it starts with writing it down once.
Teach it once.
Then just hand it the job.
Think about how you bring on a new team member. You don’t explain the task from scratch every single time they do it. You show them once, you write the process down, and from then on you just hand them the work.
That’s exactly what a Skill is. A set of written instructions for one job, saved so you never have to explain it again. Not code, not an app, not automation. A document.
And here’s the part most people don’t realise: you don’t write it. You talk to Claude, or you record yourself doing the task while it watches, and Claude writes the Skill for you. Your job is knowing what you want it to produce.
What’s Inside The Guide
By the end of reading this guide, you’ll have:
The six-step process every Skill follows, from getting clear on the outcome through to saving it into Claude
A way to work out which of your weekly tasks are already Skills waiting to happen, so you’re not staring at a blank page
Four different starting points, depending on whether the knowledge is in your head, sitting in a document, built into a tool you already use, or not yours yet at all
The full walkthrough of building a Skill by recording your screen, which is the easiest way in if you’ve ever thought 'I couldn’t explain how I do this, I just do it'
How to build an orchestrator, so one Skill coordinates a whole workflow and brings in the right specialist at each step
The naming convention behind Caprice Caption Composer and Mavis Meeting Maven, and the reason it isn’t just for fun
The real-world habits that keep Skills earning their place, plus what to check before you ever install someone else’s
The One Thing To Do First
Skills are only as good as the knowledge you build them on
She’ll say this plainly in the guide, and she’ll say it here too. If a Skill doesn’t know your brand voice, your audience, your positioning or your way of doing things, it’ll produce output that sounds like it could have come from anyone.
So the most important step in your Skill-building journey actually happens before you build a single Skill. It’s getting your core knowledge documented in a way AI can use, so every Skill you build has something of you to draw on.
The guide tells you exactly where to start with that, and points you at the free kit that walks you through it. Get that bit right and everything you build afterwards sounds unmistakably like you.
Who This Is For
This guide is built for:
Service-based business owners doing their own marketing, who are short on hours and sick of redoing the same tasks
Coaches, consultants and course creators sitting on years of expertise that only exists inside their own head
Solopreneurs who want to hand work over without hiring, and without losing control of the quality
Anyone already using Claude who suspects they’re barely scratching the surface of what it can do
You don’t need to be technical.
You won’t write a single line of code, and you won’t be asked to.
If you can write a briefing note for a new team member, you can build a Skill.
Loren Bartley
Loren Bartley is an AI Educator and Digital Marketing Strategist, and the founder of Impactiv8 and AI Mega Success. She has been teaching digital marketing to small service businesses since 2011. Since 2022 she has been working out how to run a whole business in partnership with AI, then teaching that to thousands of business owners through the AI MegaClasses, the AI Mega Success Academy and bespoke workshops for teams, conferences and events.
She runs her own business this way. Her AI Workforce drafts her newsletters, repurposes her content, summarises her meetings, briefs her projects and keeps her project management tools current, and she stays in charge of every decision. That's what Human-Led AI Marketing means: you're the pilot, AI is the partner.
More than 30 years in technology, marketing and business, including 15 years running Impactiv8, a Master's in Business, well over 1,000 hours of one-to-one mentoring, more than 500 workshops delivered, and a speaking slot at Social Media Marketing World and AI Business World in 2026. She spends 10 to 30 hours every week researching and testing AI, so you don't have to.
She's got around a hundred and fifty Skills running in her business now. One writes her social captions. One turns a messy meeting recording into a list of who's doing what. One plans what her whole month of content is building towards. She didn't write a single one of those files herself, and this guide is the process she worked out along the way.
You're in expert hands.
How It Works (3 Steps)
Get the guide for free, in three simple steps:
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Read it in about twenty minutes, and pick the starting point that matches what you’ve got
Build your first Skill this week. It’ll take you about an hour, and every one after that takes closer to fifteen minutes
From there, the fifteenth one will start running a meaningful slice of your business.
Your first Skill is one conversation away
The repeatable work isn’t going anywhere. You can keep doing it every week, or you can teach it once and hand it over. Stop letting AI guess.
Get How to Create Claude Skills free, and build your first one this week.
Ready for the full build?
The free tools get you started. The AI MegaClass Triple Pass builds the whole system: your AI foundations, your AI workforce and your content engine, on demand.
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